Website Redesign Tips & Tricks

Publicado en | January 26, 2010 | No Comments

Unfortunately, it is very common to find many mistakes that designers make as soon as a redesign project is approved. We have found that most of the reasons are just because Marketing matters are not on the top of their worries.

But they should be…

Let’s check some of the Wrong reasons for a redesign:

Reasons for a redesign

Compare this statements with the following right reasons for a redesign:

Reasons for a redesign

With said, here you have the 3 Keys to a successfull website:

Get Found. Websites SHOULD attract prospects. You might be asking yourself How:
- Create great content
- More content means more tickets in the lottery
- Optimize that content for Search
- Search engines like fresh content
- Promote that content using social media
- People like fresh content
Convert. Websites SHOULD convert visitors to leads. How ?
- Calls to action: “Download“, “Complete“, etc.
Analyze. Websites SHOULD be measurable. How ?
- Know your current stats and goals BEFORE starting the redesign.

Tips for a successful Website Redesign Process

Audit your website, then protect your key assets
Take an inventory of your website assets (pages, content,keywords, etc)
Protect your assets (i.e.301 redirect)
Spend resources on creating content
- By blogging
  - By promoting on social media
Make it easy
Limited navigation
Clear and simple
Form above fold

This notes were made from the Marketing Webinar Víctor Solano took from HubSpot. Massachusetts, U.S.A., “Doing a Website Redesign for 2010 with an Internet Marketing Strategy in Mind“, Jan. 2010

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