Improve your Email Deliverability

Publicado en | January 19, 2010 | No Comments

One of our Top Clients, recently started their own Real Estate Newsletter. Their first Issue looks great and they have received very positive feedback from several clients so far. This effort will improve their communications with informative materials toward clients.

Email Deliverability

We have been accomplished this new phases as part of our services but this also have gave us the opportunity to improve our own technics. This is the reason why I would like to share the following thoughts about improving Email Deliverability. This is an article based on an increible Newsletter I received from SEO MixTour by Web CEO.

First at all, common email deliverability concerns to offer you a list of basic rules based SPAM principles, best practices of email service providers and our own experience, so try to stay focused on the following primary concerns:

To whom do you send your newsletter? Send messages only to those people who really want to read it. Please care about your subscribers and your reputation. If you offer your site visitors a chance to subscribe to your newsletter, make sure it is a confirmed subscription. If you don’t offer this, please let us know asap how we could help you.
Review your ‘From’ and ‘Subject’ fields. The ‘From’ field should contain your company’s name and the title of your newsletter. This will help subscribers to recognize your messages immediately. Your ‘Subject’ field must include an attractive title so please pay attention to your SEO/Webmaster advisor because choosing the right ‘Subject’ line is really important.
Control your message content. Make sure that all of your emails include current contact information, including phone numbers, email addresses and your physical address. Check to see if any words in your subject line or message text trigger SPAM filters, such as “FREE“, “OFFER“, “ACTIVATE“, etc. But, don’t be afraid to use a few common SPAM triggering words if your message will really benefit from them.
Use only absolutely necessary graphics in your message. Legitimate email marketers as GráfiKa MarKeting alike use loaded images as a metric but some email programs don’t download images by default. So, do not overload your message with images and insert some relevant text into the ‘alt’ attribute of the image.
Do not attach files to your message. Use a Web link instead of consider send files via email.
Deliver a perfect user experience with your newsletter. Make sure your newsletter layout is rendered perfectly by all important Web-based email service providers and email clients. This is another reason we are offering this service as part of your maintenance and online marketing program, so you don’t worry about a thing.
Your newsletter must be “opt-out”. Please be sure to include a valid ‘unsubscribe’ link in your message and this unsubscribe requests should be honored immediately.
Maintain your subscriber list. Regularly remove undeliverable addresses that bounce because Unknown, Non-Exist or any other reason.
Be sure to test message delivery from your domain with all the major Email Service Providers. Create test emails and send your messages to them. You’ll see at once if your messages end up in SPAM folders. If you find an issue, try to solve it or contact the professionals who could help you right away.