Social Media Tips for your Online Projects

Publicado en | January 18, 2010 | No Comments

Here at GráfiKa MarKeting, we have a harrowing 2009 trip about the Social media shot and it took us a real toll trying to understand why press felt in love with Twitter and Facebook and the reason why they grew so aggressively.

We finally got across the fact that Social Media is a serious business tool. With said, here you have some Tips you might use in order to increase you presence and efectiveness:

1. Pay Attention to the Metrics

You can’t manage what you can’t measure. Many Chief Marketing Officers (CMO) are going to pay more attention to metrics and tie in social media more directly to overall business goals, not just web-related goals. When starting up new project agree on what the metrics should be and what goals are appropriate.

2. Scale Good Habits

As you grow, make sure you match your structure, policy and guidelines to your organization size. What works with 2 people won’t work with 20 people. All in all your structure should encourage good habits. Your entire team should be motivated to respond quickly, post consistently and talk like a human. I mean it: post consistently.

3. Have Rules, But Trust People

As your social media strategy matures, you’ll add in more rules and guidelines. However, you can’t have a rule for every situation. You need to trust your team. Lead by example, don’t manage with rulebook.

4. Creativity & Personality Trump Big Budget

Social media is definitely one of those areas in life where more money doesn’t always win. Two of the most powerful ingredients in social media are creativity and personality. They are the key to having a viral message and to being a trusted resource. They are also essential to discovering useful strategies and tactics. You can’t be afraid to try something new or go against the grain.

5. Listen, Listen and Listen

Don’t focus so much on you and your message. Put that farther down on your To Do List. Focus first on your customers. Hear what they are saying, see what they’re up to. Once you’ve been able to connect, and figure them out, then see how you can help.