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20 Tips for More Efficient Google Searches – by Dumb Little Man

For millions of people Google is an indispensable search tool that they use every day, in all facets of their lives. From work or school, research, to looking up movies and celebrities to news and gossip, Google is the go-to search engine. But instead of just typing in a [...]

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Cómo evitar errores y gastos innecesarios al diseñar un sitio web

En mi experiencia todos estos años en Gráfika y Gráfika Marketing, he podido constatar que muchos propietarios de sitios web e incluso diseñadores web profesionales, pasan por alto algunos puntos básicos.
Muchos de estos encargados de sitios web y de su mantenimiento, cometen el error de crear y diseñar ese sitio sin antes entender y tener [...]

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Algunos componentes básicos en el desarrollo de “Keywords”

Como ya en muchas otras ocasiones lo hemos comentado; los “Keywords” siguen siendo el fundamento para cualquier negocio que quiera llegar a tener alguna posición en Internet. Muchos colegas incluso consideran que los “keywords” son la única manera posible para ser encontrado en línea a través de los resultados de los buscadores.
La popularidad de un [...]

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¿Qué es un CRM y para qué sirve?

Aunque resulte paradójico, por muchos años en nuestra empresa Gráfika, hemos venido ensayando con algunas soluciones CRM sin que ninguna nos hubiera cautivado lo suficiente como para convertirla en nuestro fundamento comercial. Hasta ahora. De hecho, en el 2010 hemos estado trabajando en el montaje y uso de un nuevo CRM, actualizado y muy completo.
Estamos [...]

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“Víctor, pero ¿tener un Blog sirve para algo?”

Gracias a mi función como Inbound Marketing Certified Professional acá en GráfiKa Marketing; ésta es una pregunta muy común que me hacen nuestros clientes, amigos, colegas e incluso compañeros de trabajo: ¿de qué sirve tener un Blog?
Por un lado sabemos de las empresas que decididamente han dado pasos hacia “bloggear” y que valoran el papel [...]

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Where is my Website?!

Here at Grafika Marketing, he have been asked:
Why is my site not showing up in the search engines?
This is a very common questions.
Every company which already has a website, no matter how it was designed or developed, every single company is looking forward to show in search engines such as: Google, MSN, Yahoo, Excite, Lycos, [...]

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Website Redesign Tips & Tricks

Unfortunately, it is very common to find many mistakes that designers make as soon as a redesign project is approved. We have found that most of the reasons are just because Marketing matters are not on the top of their worries.
But they should be…

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How To Use Social Media For Lead Generation

Here at Gráfika, we think it is a good time to make a recap about what we have been studying the last couple of months.
What your Marketing Advisor should focus on:

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Improve your Email Deliverability

One of our Top Clients, recently started their own Real Estate Newsletter. Their first Issue looks great and they have received very positive feedback from several clients so far. This effort will improve their communications with informative materials toward clients.

We have been accomplished this new phases as part of our services but this also have [...]

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Social Media Tips for your Online Projects

Here at GráfiKa MarKeting, we have a harrowing 2009 trip about the Social media shot and it took us a real toll trying to understand why press felt in love with Twitter and Facebook and the reason why they grew so aggressively.
We finally got across the fact that Social Media is a serious business tool. [...]

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Blog o Foro ?

Con la abundancia y desarrollo de nuevas herramientas para la fácil publicación en Internet, términos como “blog” y “foro” son más que comunes. Aunque, pese a ser entonces palabras que utilizamos con mucha frecuencia, aún hay muchas personas se han quedado sin entender la diferencia entre una cosa y la otra.
De hecho, para muchos usuarios [...]

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Inbound Marketing Software

Few days ago, I was blessed to have the chance to participate in a Webcast about Online Marketing. I had the chance to check a new software but also, it was a great moment to get back to the tracks and review some important concepts sometimes we just have for granted.
For example, in order to [...]

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The Science of Social Media

At GráfiKa MarKeting, we have been talking to some of our marketing clients about the latest technics we all might use to promote our website.
Setting up your Online Marketing strategy is NOT an easy task, but it is possible and we are here to give some advise. More importantly, GráfiKa works to bring in customers [...]

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B2B Inbound Marketing Tactics for 2010

Let’s start right from the beginning: Definitions
According to SearchCIO, on the Internet, B2B is the exchange of services or information between businesses rather than between businesses and consumers. Although early interest centered on the growth of retailing on the Internet, forecasts are that B2B revenue will far exceed business-to-consumers revenue in the near future. Over [...]

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Facebook for Business. Why not?…

Nowdays, you could find Facebook logo almost everywhere. I believe this would be the right moment you could start considering it as a powerful Marketing Tool.
So, if you already have a Facebook account for you and your online business, way to go. But if you don’t, please think again.
Over the last six months, we have [...]

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  • Conociéndonos

    Inbound Marketing Certified Professional
    Grafika Marketing es SEO -trabajo sistemático desde Costa Rica-.
    Inbound Marketing Certified Professional in Costa Rica
    Hacemos Mercadeo en Línea y Mantenimiento Regular de Sitios Web, Campañas Pay Per Click, Manejo de proyectos en línea, Contenidos, Diseño gráfico y mejoras integrales.