GráfiKa MarKeting

…trabajo dedicado y sistemático desde Costa Rica

Claim process

Publicado en | January 27, 2010 | No Comments

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Website Redesign Tips & Tricks

Publicado en | January 26, 2010 | No Comments

Unfortunately, it is very common to find many mistakes that designers make as soon as a redesign project is approved. We have found that most of the reasons are just because Marketing matters are not on the top of their worries.

But they should be…

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How To Use Social Media For Lead Generation

Publicado en | January 25, 2010 | No Comments

Here at Gráfika, we think it is a good time to make a recap about what we have been studying the last couple of months.

What your Marketing Advisor should focus on:

Marketing Advise Read more

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El sufrimiento en Haití: Acercamiento bíblico

Publicado en | January 25, 2010 | No Comments

Como reacción a los recientes comentarios que circulan en la red, sumado a mi deber como Cristiano, hago referencia a los comentarios de algunos cristianos famosos como Pat Robertson acerca de las razones del terremoto de Haití.

Ya he mencionado antes de que es mi creencia que Dios está presto a perdonar a aquellos que le buscan arrepentidos y con un corazón sincero pero tratando de motivar su meditación y juicio; a continuación les adjunto otro artículo. En esta ocasión es emitido por Harold Segura.

Pulse aquí para accesar al documento.

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Dónde está Dios cuando golpea el sufrimiento?

Publicado en | January 25, 2010 | No Comments

Muchos de ustedes habrán presenciado comentarios de algunos cristianos famosos como Pat Robertson en donde él da su opinión sobre las razones del terremoto de Haití; hablando de maldición y cosas semejantes.

Ciertamente mi posición es que Dios está presto a perdonar a aquellos que le buscan arrepentidos y con un corazón sincero y tal y como un amigo menciona (quien estuvo en el lugar el mismo día del terremoto), “hay muchísimos justos en Haití como en todas las naciones, precisamente a las cuáles Dios le prometío a través de Abraham: …en tí serán benditas todas las naciones“.

Pero en procura de su meditación y juicio; a continuación les adjunto un artículo emitido por Tim Dearborn, Líder de Confraternidad de Visión Mundial Internacional.

Pulse aquí para accesar al documento.

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Improve your Email Deliverability

Publicado en | January 19, 2010 | No Comments

One of our Top Clients, recently started their own Real Estate Newsletter. Their first Issue looks great and they have received very positive feedback from several clients so far. This effort will improve their communications with informative materials toward clients.

Email Deliverability

We have been accomplished this new phases as part of our services but this also have gave us the opportunity to improve our own technics. This is the reason why I would like to share the following thoughts about improving Email Deliverability.

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Social Media Tips for your Online Projects

Publicado en | January 18, 2010 | No Comments

Here at GráfiKa MarKeting, we have a harrowing 2009 trip about the Social media shot and it took us a real toll trying to understand why press felt in love with Twitter and Facebook and the reason why they grew so aggressively.

We finally got across the fact that Social Media is a serious business tool. With said, here you have some Tips you might use in order to increase you presence and efectiveness:

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Muchas gracias, thanks a lot!!

Publicado en | January 18, 2010 | No Comments

Damos gracias a Dios porque en todo momento, resguardó a nuestro amigo Hernán Aguilar, quien por motivos de trabajo se encontraba en Haiti justo al momento del terrible terremoto en este golpeado país, el pasado mes de Enero 2010.

Hoy, nos permitimos publicar una nota que recientemente él envió a sus amigos, colegas, enfatizando en que todos podemos ayudar de alguna manera.

Haiti

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Computadora imita a neuronas

Publicado en | January 13, 2010 | No Comments

Un proyecto europeo que consistente en la creación de una computadora química que imita las funciones de las neuronas, se dice que permitirá en un futuro múltiples aplicaciones imposibles con la actual tecnología de la información.

Esta computadora empleará mecanismos neuronales recién descubiertos con el propósito de realizar aplicaciones en nuevos ambientes. Read more

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Google Docs: almacenamiento de documentos de cualquier formato

Publicado en | January 13, 2010 | No Comments

Google DocsSe espera que muy pronto, Google permita almacenar documentos de cualquier formato de hasta 250 MB, con un límite de 1 GB. Aunque para aquellos que desde ya consideran necesario expandir esa capacidad, el Gigante de los Buscadores cobrará tan sólo $0,25 por cada GB extra por año.

Acá en GráfiKa MarKeting nos enteramos de esto mediante el blog de Google para Latinoamérica en donde Vijay Bangaru, Product Manager de Google Docs, anunció en  que en las próximas semanas implementarán la posibilidad de subir, almacenar y acceder a archivos desde cualquier computadora sólo con una conexión a internet.

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Blog o Foro ?

Publicado en | January 11, 2010 | No Comments

Con la abundancia y desarrollo de nuevas herramientas para la fácil publicación en Internet, términos como “blog” y “foro” son más que comunes. Aunque, pese a ser entonces palabras que utilizamos con mucha frecuencia, aún hay muchas personas se han quedado sin entender la diferencia entre una cosa y la otra.

De hecho, para muchos usuarios es lo mismo un foro que un blog y esto sencillamente no es así. Pensar así más bien conduce a hacer un mal uso de los recursos. De ahí que con frecuencia veamos comentarios dentro de un blog como si fuera un foro, o bien, usuarios accesando a foros y escribiendo como si fuera un comentario de blog.

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Inbound Marketing Software

Publicado en | December 18, 2009 | No Comments

Few days ago, I was blessed to have the chance to participate in a Webcast about Online Marketing. I had the chance to check a new software but also, it was a great moment to get back to the tracks and review some important concepts sometimes we just have for granted.

For example, in order to get really Hot Leads you should work on SEO, Social Media, Blogging and have built a professional Website. This is how you might start getting leads. On the other hand, “Inbound” means “get found by Search Engine Optimization, Blogging and Social Media“.

Inbound Marketing

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The Science of Social Media

Publicado en | December 16, 2009 | No Comments

At GráfiKa MarKeting, we have been talking to some of our marketing clients about the latest technics we all might use to promote our website.

Setting up your Online Marketing strategy is NOT an easy task, but it is possible and we are here to give some advise. More importantly, GráfiKa works to bring in customers for businesses like yours. Let’s see:

Social Media means Social Exchange. It is a valuable information exchange between users.
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B2B Inbound Marketing Tactics for 2010

Publicado en | December 4, 2009 | No Comments

Let’s start right from the beginning: Definitions

According to SearchCIO, on the Internet, B2B is the exchange of services or information between businesses rather than between businesses and consumers. Although early interest centered on the growth of retailing on the Internet, forecasts are that B2B revenue will far exceed business-to-consumers revenue in the near future. Over the next five years, B2B is expected to have a compound annual growth of 41%. B2B Web sites can be sorted into:

  • Company Web sites, since the target audience for many company Web sites is other companies and their employees.
  • Product supply and procurement exchanges, where a company purchasing agent can shop for supplies from vendors, request proposals, and, in some cases, bid to make a purchase at a desired price.
  • Specialized or vertical industry portals which provide a “subWeb” of information, product listings, discussion groups, and other features.
  • Brokering sites that act as an intermediary between someone wanting a product or service and potential providers.
  • Information sites which provide information about a particular industry for its companies and their employees.

Many B2B sites may seem to fall into more than one of these groups. Models for B2B sites are still evolving. Another type of B2B enterprise is software for building B2B Web sites, including site building tools and templates, database, and methodologies as well as transaction software. B2B is e-commerce between businesses.

On the other hand, we have Inbound Marketing. The uses this other term in the sense of getting found by customers. Marketing activities include “inbound marketing” such as market research to find out, for example, what groups of potential customers exist, what their needs are, which of those needs you can meet, how you should meet them, etc. Inbound marketing also includes analyzing the competition, positioning your new product or service (finding your market niche), and pricing your products and services.

Social moving Read more

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Facebook for Business. Why not?…

Publicado en | December 2, 2009 | No Comments

Nowdays, you could find Facebook logo almost everywhere. I believe this would be the right moment you could start considering it as a powerful Marketing Tool.

So, if you already have a Facebook account for you and your online business, way to go. But if you don’t, please think again.

Over the last six months, we have been learning how to use Facebook to increase an online presence and to engage with customers directly. Check some of the reason Why social media and Facebook are important:

Why Facebook Read more

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  • Conociéndonos

    Luego de años de experiencia diseñando todo tipo de soluciones gráficas para promocionar profesionalmente los negocios de nuestros clientes, nos dimos a la tarea de analizar el comportamiento del mercado, específicamente en estudiar la forma en que esos clientes manejaban sus sitios web.
    Este es el resumen de ese viaje de investigación...